Wisconsin Department of Tourism Statistics 2011-2012
TravelWisconsin.com | Apr 20, 2012, 9:54 a.m.
Number of people who visit TravelWisconsin.com
In 2011, TravelWisconsin.com had 1.7 million unique visitors, an eight percent increase from 2010. Overall visits to the TravelWisconsin.com site were 2.4 million.
The 2011 Fall Color Report was viewed 550,000 times, an increase of 126 percent. The Fall Color Report is updated daily by fall color reporters in all 72 counties of the state. Over 65 percent of people viewing the interactive report continued on to other pages on TravelWisconsin.com to explore and plan their getaway, an increase of 35 percent.
What states Wisconsin travelers come from
Of all marketable overnight trips taken in Wisconsin in 2010, 89 percent came from a five state area: Wisconsin (52 percent), Illinois (22 percent), Minnesota (10 percent), Michigan (three percent) or Iowa (two percent). Source: Longwoods 2010 Wisconsin Visitor Report
Wisconsin is seen as being a good value
Wisconsin is seen as a value: When compared to Illinois, Michigan and Minnesota, Wisconsin is reported as being the best value by Midwestern travelers*.
*Midwestern travelers are defined as travelers from Chicago, Quad Cities, Dubuque, Waterloo, Cedar Falls, Cedar Rapids, the Twin Cities or Milwaukee who 1) shared or managed the responsibility of making travel or vacation plans for their household and 2) took a vacation involving at least one overnight in the past 12 months.
Perceptions travelers have about the state
During Summer 2011 (May-August 2011), the Wisconsin Department of Tourism had an excellent showing. Perceptions of the state held steady or increased. While there are many factors that go into consumers’ outlook on a destination, a correlation can be drawn between a successful advertising campaign and positive impressions of Wisconsin.
60 percent – Portion of respondents from proprietary research who report Wisconsin as being fun.
69 percent – Portion of respondents from proprietary research who report being highly likely to recommend Wisconsin as a travel destination.
46 percent – Portion of respondents from proprietary research who view Wisconsin as an excellent value (beats out MN, IL and MI).
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